HC Ajoie with a new logo
swisshockeynews.ch
The vouivre now thrones over the name of the Ajoulots. Below the "Ajoie Hockey Club" lettering, one can see three stars. Each star represents one of the championship wins of HC Ajoie.
Whereas the previous logo also contained the coat of arms of the Canton of Jura in the background, the new logo is mostly held in yellow and black and does not reference the team's home canton.
