PostFinance's three-year sponsorship commitment is intended to help create more professional conditions in the top Swiss women's league and raise the visibility of women's ice hockey. PostFinance agrees with the SIHF that public attention, better training conditions, and good infrastructure are needed for the professionalization of the Women's League.
Patrick Bloch, CEO of the SIHF, comments on the sponsorship deal: "It is important to us that women's ice hockey experiences a professionalization and thus visibly gains the attention it deserves."
